Márcio Reis got his graduation in New Technologies of Communication by the University of Aveiro. Currently, he is on the first year of the Multimedia Communication Master degree. At the same time he is a member of the research unit DigiMedia. Interativity/interface design and content planning is one of his biggest passions but as anybody else he believes that making things come to life is part the process. That’s why he does all the job. From sketch/design to programming. At this moment he is working on New models of interactive advertising at DigiMedia.