André Ferreira got his graduation in Social Communication, Radio and TV field (2003) by Federal University of Pernambuco (UFPE), Brazil; and his Master Degree in Multimedia Communication, Digital Audiovisual field (2009) by University of Aveiro, Portugal. Currently, he is a student in the Information and Communication in Digital Platforms in PhD program by University of Aveiro and University of Porto. Photographer and videomaker, developed a study and a short film for immersive cinema (Fulldome). Also a licensed teacher in Brazilian faculties, his investigation interests are related to branded content, audiovisual and E-marketing.

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